Trailrunning - Swift R3 - fw20

Ask was to craft a campaign that refreshes the positioning of the TERREX Swift R3 as the number one choice for versatile hiking footwear for the young minded consumer. And to authenticate the entire TERREX versatile hiking range. ​

Part of the campaign should be a consumer activation to bring female lead communities from all ethnical backgrounds on the trail. This could be for example that consumers pitch their hike project and we reward them with funding for their adventure.