Over a decade in, across two very different brands. Six years at adidas working on campaigns, digital experiences, and the infrastructure that keeps a global brand consistent at scale. Now at Loop, where I lead design across brand identity, packaging, retail, and creative direction.

I work best at the crossover between strategic thinking and hands-on craft. The kind of projects where someone needs to zoom out and figure out what something should be, then zoom back in and make it. I've done that in sportswear, consumer lifestyle, app design, and a few things in between.

Not a specialist. Deliberately.

If you've got a project worth making, let's talk.