Monofit - ss23

A young child’s appetite to explore, play and try new things develops way faster than their ability to complete complex motor skills – such as putting on conventional shoes.

In SS23 adidas will launch Monofit – a uni-fit shoe that aims to make this problem a thing of the past. We want to create an inspiring campaign that tells the story of how Monofit empowers kids to focus on all the good things about being little – exploring, having fun and trying things on their own for the first time.

I have added illustrations to the shots to help draw the viewer's attention to the shoes and emphasize the playful nature of kids. The illustrations serve to highlight the importance of footwear in children's play and promote the message that shoes can be both functional and fun. By incorporating playful drawings, I hope to create a more engaging and memorable visual experience for the viewer.

Overall, adding illustrations to the shots can be an effective way to communicate a specific message and create a more dynamic and visually compelling experience for the viewer.