Monofit - ss23
A young child’s appetite to explore, play and try new things develops way faster than their ability to complete complex motor skills – such as putting on conventional shoes.
In SS23 adidas will launch Monofit – a uni-fit shoe that aims to make this problem a thing of the past. We want to create an inspiring campaign that tells the story of how Monofit empowers kids to focus on all the good things about being little – exploring, having fun and trying things on their own for the first time.