Product Experience Pages - ss20

The Capture Innovation Lab is a pilot to explore elevating product content for adidas brand technologies and innovation. A purpose-built space, the CIL is adaptable per category for select premium products.

High speed athlete movements validate features & benefits in action in wide and macro detail as a 360 digital experience - the human side of product testing.

This pilot is the first step of the journey towards a more permanent CIL setup.